The Bad Deal Store – Brickland

EHRENSTRÅHLE / PRV

En dålig affär

Every year, knowingly or unknowingly, Swedes buy millions of pirated goods. So, just in time for last year’s x-mas shopping, PRV (Swedish Intellectual Property Office) decided to launch a whole new range of knock-off products, along with an online shop called “The Bad Deal Store”, to educate the swedes on the subject of pirate copies.

The creative Agency Ehrenstråhle who came up with the idea, approached us with a mission to create six life-like products and a bogus product film for the online store initiated by PRV.

At first glance, it might seem like ordinary products, but when you look closely or listen carefully, you might notice something odd. All products are cunningly named after the risk you are taking, and the industry that you are supporting, when buying them.

Would you consider sunglasses labeled “Go Blind” or a teddy bear, wearing a big “Mr. Suffocate” sign on the chest? Probably not. Unfortunately, pirated goods are not that easy to recognize, “The Bad Deal Store” is an educational guide that will help you differentiate a pirate copy from the real thing.

If you are curious to know more – please visit The Bad Deal Store.

CREDITS

Client: PRV

Agency: Ehrenstråhle

Réaction Allergique

A toxic blend just for you.

Mr. Suffocate

A breathtakingly cheap teddybear.

Scalpburner 2000

A burning look that lasts longer then you paid for.

ProPollution

All the things they said we couldn’t do.

Poisonax

A box full of surprises.

Go Blind

Designed with zero UV protection. An eye-catching bargain.

Where do I buy them?

These products look so real and lifelike that people have asked where to buy them, however, they don’t exist. They were created in 3D; this is a great option to use when you might not have a product but want to get your message across.