European Furniture Group
HideAway
A folded delight from the Swedish furniture company European Furniture Group
HideAway is a table series designed for spaces where flexibility is of the essence. Its stylish design with versatile tops makes for a perfect table whether in use or not.
We have created multiple assets for the product launch showing the differentiated styles you can achieve. HideAway is easy to mount, fold, nest, stow, and store. There is no better way to capture flexibility than seeing it in motion. The animation complimented the assets, adding a visual experience to the tables.
CREDITS
Art Direction: Nunchi
Digital Ecosystem
Together with EFG, we have explored how to maximize the use of the 3D resources they possess.
We have worked with a trial-and-error mindset, focusing on finding the best practice based on EFGs, and their customer’s, reality. Together we have built a digital ecosystem where the assets cater to more than one of their needs allowing for a streamlined process – from the early design stages – to market-ready content.
Some of the work we do as a service:
- Develop high-quality digital twins of EFGs products
- Product renderings/images that represent the product as it is
- Develop and handle digital libraries based on fabrics and other assets/materials
- Create illustrations of products, allowing for visible access to scale, measurements, and more.
- Adjust 3D models for different digital platforms, enabling architects, interior designers, and other stakeholders to access the digital twins in future projects.
EFG’s Digital Ecosystem
Digital Assets
Together with EFG, we have explored how to maximize the use of the 3D resources they possess.
We have worked with a trial-and-error mindset, focusing on finding the best practice based on EFGs, and their customer’s, reality. Together we have built a digital ecosystem where the assets cater to more than one of their needs allowing for a streamlined process – from the early design stages – to market-ready content.
Some of the work we do as a service:
- Develop high-quality digital twins of EFGs products
- Product renderings/images that represent the product as it is
- Develop and handle digital libraries based on fabrics and other assets/materials
- Create illustrations of products, allowing for visible access to scale, measurements, and more.
- Adjust 3D models for different digital platforms, enabling architects, interior designers, and other stakeholders to access the digital twins in future projects.
Tags
Animation, Visualization, Products
Brickland | EFG / HideAway
