FLOWCUP

New identity

Flowcup was founded in 2016 by Diana Lidforsen in Malmö, Sweden.
Around a year and a half ago, they approached us for a collaboration.

We have gotten to know each other quite well and that’s what a creative partnership is about- exploring together what suits their brand and identity.

In this re-branding for Flowcup, we have produced multiple product renders, marketing material, hero assets along with informative and pedagogical visuals that showcases individuality. The companys most important value and mission has been contributing towards increased gender equality and reduced consumption.

On their website you can donate menstrual cups to women in low-income countries, by doing this; tens of thousands of women and girls on several continents now has a safe and hygienic option which will allow young girls to attend school when they have in the past dropped out due to the lack of feminine hygiene products.

We are proud to work with Flowcup and supportive of their mission for equality and sustainable alternatives.