POLESTAR

Polestar 2 Launch

“We did it. We bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. We’re moving on, we’re moving up, we’re leading by example. We always knew there was a better way. Now, we’re going to show the world. ” Inspiring words from the Polestar team after the launch of their fully electric car model Polestar 2.

As one of their CGI- and creative partners we’ve been invited to watch the transformation from the front row.  It’s been a huge privilege – and a great journey which we are excited to share with you. 

CREDITS

Design & Creative Lead: Polestar design team & Volvo Visualisation

Sound Design: Gutterbox Audio