The process started out with a period of RND where we examined different minerals and their characteristics. We then started to test different approaches in 3D to see how we could bring these to life in the best way.
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Minerals
For this project we teamed up with Polestar to create a series of still and moving imagery of the minerals and materials that they use in their vehicles. The purpose was to create engaging visuals that Polestar could use to communicate how they source and use these materials in a responsible and sustainable way using blockchain technology.
Client
Polestar
Year
2024
Services
The main challenge was capturing the variety of properties that these material possess in a realistic way.
