It all starts with the digital brain, or the platform, holding all necessary information to create accurate representations of the product.
Every aspect of business systems work independently while also staying connected to a dynamic web of intelligence. From this point, the platform enable for tools to be created that support all things connected to product visualisation.
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Roads ahead
Exploring CGI in the evolving automotive e-commerce landscape through the lens of a classic car. Featuring is a vital, configurable platform solution that seamlessly integrates into different pipelines allowing for render on demand and real time interaction.
Client
Research
Year
2024
Services
[focus]
What technology can be used to replicate the in-store experience in a digital environment, through 3D and product visualisation?
How can we create personalised, interactive car experiences for individual preferences, and make content creation more collaborative?
Automation meet Product Visualisation – creative freedom without exponential resource demands
[1: the hero: the brain]
[2]
Data flows in real time, ensuring that everything operates based on the latest, most updated information. The platform supports render on demand as well as a fully real-time experience, enabling instant visualisation of a dataset that can be accessed, updated and rendered at any moment
[3]
Through the Ford Mustang, we are reimagining the physical experience in a digital and interactive environment.
It is the detailed texture of fabrics, and the correct sheen of paint that bring the car to life. The "master 3D model" is where we unite business intelligence with artistic representation of the product. Automating repetitive tasks, integrating metadata, and utilising USD workflows streamline the process, ensuring the focus remains on refining the digital craft.
[configurator]
Envisioning the configurator journey as an immersive flagship store experience.
[4]
In the digital space the platform becomes a canvas, seamlessly blending realism and personalization to reflect both the unique character of the brand, the product, and the diverse expectations of its customers.
The standardised data flow enables seamless collaboration, connecting teams and tools into a single, coherent pipeline.
With USD formats, complex 3D scenes of models, textures and animations flow effortlessly between the platform and other common 3D tools, preserving detail and fidelity at every step. Our creators could then iterate, adapt, and scale their ideas, building environments and assets dynamically.
[5]
From the thrilling roar of the Mustang on rugged off-road trails to its brick counterpart in the playful nature of a LEGO world, these environments are imagined, crafted to scale, tailored to context, and designed to inspire.
Leveraging USD workflows these worlds are connected, bridging the gap between realism and creativity.
